I started my three-day placement with the one of the world’s most reputable and prestigious media company brimming with excitement, but ended it with immense disappointment and frustration.
I’d thought that the event which was targeted at young people would be a massive, bustling carnival with plenty going on. I’d expected to be working with the industry’s best. And I was sorely let down.
The events team from London which was in charge of producing workshops and handling the technical aspects was professional and experienced. But the Wales team hosting the event, seeing to the details and managing the participants was barely up to scratch.
For such a world renowned communications company, the communication skills of its Wales team were pretty appalling. In my opinion, everything was very poorly organised and communicated. There was one main person in charge of the event. He had all the information and knew what was going on. But he didn’t let us know what exactly our responsiblitites were or provide us with enough details to give to the public.
For example, there were no briefing sessions to start the day with. Staff simply arrived and stood in front of the reception desks and just looked around to see what they should be doing. Without proper briefing and delegation of duties, having so many of us there was just the same as having none at all. We were clueless quite a lot of the time.
Having run large-scale events which involved top management and ministers during my time in public relations, I was disgusted with this haphazard style of event management. Somebody from the London team would tell us to do something, and then the Wales people would give us a different set of instructions. And thus very often we just ended up standing around waiting to be given the answers to really simple questions, because nobody knew what should be done!
For example, in my opinion, we should have packed the goody bags on the first day, enough to give out to all the particpants in the three days. That would save us having the keep packing the goody bags day after day. But no, this snobbish idiot from the London team told us not to pack so many, otherwise he would have to unpack them all when he goes back to the capital city. At this point, we’d only put together 30 bags, which was clearly not going to be enough to last three days.
Needless to say, it ran out by the end of the day and we had to kickstart another round of goody bag packing. On the third day, the snobbish idiot decided to swing by the reception desk and be helpful! He started to give out lanyards to all the particpants. But these lanyards were already included in the goody bags. So naturally, we didn’t have enough to go around and had to unpack all the goody bags to take out the lanyards.
Why did we have to make things so laborious? Why couldn’t we have given the goody bags out to each participant as they signed in? The answer they gave was: the kids would be distracted with the contents of the goody bags and wouldn’t pay attention in the workshops. But there were only a few items in the bags and surely it would be 3 minutes before they got bored.
As we unpacked the goody bags to fish out the lanyards, some girl said, “Oh well these things happen and it can’t be helped.” I could feel my blood boil and I wanted to shout, “Of course they can be helped. This is all down to fucking poor planning.” But I decided to bite my tongue and go for a long walk. I couldn’t be bothered to sort out the lanyard bullshit because it was a complete waste of my time.
The goody bags episode is only one out of many examples I’ve chosen to demonstrate the incompetence of the Wales team. Mind you, there were all very nice people, just really inexperienced and disorganised. I just felt that if there had been a proper briefing to all staff each morning, if everyone had specific tasks to do, and if there was a debriefing session at the end of each day to iron out problems and issues, we would have been able to enjoy our time there.
Sad to say, the only things I got out of the placement are the free pens and the realisation that I would never want to work with this company.